Privacy policy

Last updated: August 24, 2026

This Privacy Policy describes how MASAFR LLC, doing business as Rovix (“Rovix,” “we,” “us,” or “our”), collects, uses, discloses, and protects your personal information when you visit, use, or make a purchase from tryrovix.co (the “Site”), communicate with us, or otherwise use our services (collectively, the “Services”).

By using the Services, you acknowledge the practices described in this Privacy Policy.

Company Information

The Services are operated by:

MASAFR LLC
447 Broadway, 2nd Floor, Suite #3485
New York, NY 10013
United States
Email: support@tryrovix.co
Website: tryrovix.co

Personal Information We Collect

The personal information we collect depends on how you interact with Rovix and may include the following:

Information You Provide Directly

We may collect information you provide when you place an order, contact customer support, submit a return or warranty claim, subscribe to marketing communications, participate in a promotion, or otherwise interact with us.

This information may include:

  • Your name;

  • Billing and shipping addresses;

  • Email address;

  • Telephone number;

  • Order number and purchase history;

  • Product preferences;

  • Customer-support communications;

  • Return, refund, delivery, and warranty information;

  • Photographs or videos submitted in connection with a product claim;

  • Reviews, survey responses, and other content you submit; and

  • Any other information you voluntarily provide.

Payment Information

When you make a purchase, your payment information is processed by our payment-service providers.

Depending on the payment method used, this information may include your payment-card details, billing information, transaction information, and payment-confirmation details.

Rovix does not necessarily receive or store your complete payment-card number. Payment information may be collected and processed directly by the payment provider selected at checkout.

Information Collected Automatically

When you visit or interact with the Site, we and our service providers may automatically collect certain information about your device and browsing activity, including:

  • IP address;

  • Browser type;

  • Device type;

  • Operating system;

  • Device identifiers;

  • Referring website;

  • Pages viewed;

  • Products viewed or added to your cart;

  • Dates and times of visits;

  • Actions taken on the Site;

  • General or approximate location derived from your IP address;

  • Cookie identifiers; and

  • Information about how you interact with our advertisements and marketing communications.

We may collect this information through cookies, pixels, tags, software development kits, log files, and similar technologies.

Information Received From Other Parties

We may receive personal information from third parties that help us operate the Services, including:

  • Our ecommerce platform;

  • Payment processors;

  • Fulfillment and warehouse providers;

  • Shipping carriers;

  • Advertising and marketing partners;

  • Analytics providers;

  • Fraud-prevention and security providers;

  • Customer-support providers; and

  • Social-media platforms when you interact with our pages or advertisements.

How We Use Personal Information

We may use personal information to:

  • Process, confirm, fulfill, and deliver orders;

  • Process payments, refunds, returns, replacements, and warranty claims;

  • Send order confirmations, shipping updates, and other transactional communications;

  • Provide customer service and respond to questions;

  • Verify and investigate damaged, defective, incorrect, lost, or missing-product claims;

  • Maintain and improve the Site, products, and customer experience;

  • Personalize content and product recommendations;

  • Measure Site traffic and understand how customers use the Services;

  • Conduct analytics and business reporting;

  • Detect, investigate, and prevent fraud, abuse, security incidents, and illegal activity;

  • Protect our customers, business, Site, and legal rights;

  • Send promotional emails or other marketing communications where permitted;

  • Present and measure advertisements;

  • Comply with applicable legal, regulatory, tax, accounting, and reporting obligations;

  • Enforce our policies and contractual terms; and

  • Carry out other purposes disclosed to you when the information is collected.

Cookies and Similar Technologies

We use cookies and similar technologies to operate the Site and understand how it is used.

These technologies may include:

Essential Cookies

These cookies are required for important Site functions, including:

  • Keeping products in your shopping cart;

  • Processing checkout;

  • Remembering privacy selections;

  • Maintaining Site security; and

  • Preventing fraudulent activity.

Analytics Cookies

These cookies help us understand Site traffic, visitor activity, product performance, and how customers interact with our Services.

Advertising Cookies

These cookies and pixels may be used to:

  • Measure the performance of advertising campaigns;

  • Present advertisements that may be more relevant to your interests;

  • Limit how often you see an advertisement; and

  • Understand whether you purchased a product after viewing an advertisement.

Depending on applicable law, you may be able to manage nonessential cookies through the cookie banner, privacy-preferences tool, or “Your Privacy Choices” link available on the Site.

You can also manage cookies through your browser settings. Blocking certain cookies may affect the operation or availability of parts of the Site.

How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Service Providers

We may provide personal information to companies that perform services for us, including:

  • Ecommerce hosting providers;

  • Payment processors;

  • Warehouses and fulfillment partners;

  • Shipping carriers;

  • Customer-support providers;

  • Website and technology providers;

  • Data-hosting providers;

  • Analytics providers;

  • Marketing-service providers;

  • Fraud-prevention and security providers;

  • Professional advisers, accountants, insurers, and legal counsel.

These providers may use personal information only as permitted under their agreements with us and applicable law.

Advertising and Business Partners

We may disclose identifiers, device information, online activity, shopping activity, and related information to advertising, analytics, and social-media partners.

Under certain US state privacy laws, disclosing information through advertising cookies or pixels may be considered “sharing,” “selling,” or using personal information for “targeted advertising,” even when no money is exchanged.

Rovix does not sell personal information for money. However, our use of certain advertising technologies may constitute sharing or a sale under some state laws. Where required, you may opt out through our privacy-preferences tool, a “Your Privacy Choices” link, or by contacting us.

Legal and Safety Purposes

We may disclose personal information when we reasonably believe disclosure is necessary to:

  • Comply with a law, regulation, subpoena, court order, or other legal process;

  • Respond to lawful government requests;

  • Protect the rights, safety, and property of Rovix, our customers, or others;

  • Investigate fraud, security incidents, or suspected illegal activity; or

  • Establish, exercise, or defend legal claims.

Business Transactions

Personal information may be disclosed or transferred as part of a merger, acquisition, financing, reorganization, bankruptcy, asset sale, or similar business transaction.

US State Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

  • Confirm whether we process your personal information;

  • Request access to personal information we hold about you;

  • Request correction of inaccurate information;

  • Request deletion of personal information;

  • Obtain a portable copy of certain personal information;

  • Opt out of the sale or sharing of personal information;

  • Opt out of targeted advertising;

  • Limit certain uses of sensitive personal information;

  • Withdraw consent where processing is based on consent;

  • Appeal a decision concerning a privacy request; and

  • Receive equal service and pricing without unlawful discrimination for exercising your privacy rights.

These rights are not absolute and may vary by state. We may deny or limit a request where permitted by law, including when information must be retained to complete a transaction, comply with legal obligations, prevent fraud, protect security, or establish or defend legal claims.

Exercising Your Rights

To submit a privacy request, email:

support@tryrovix.co

Use the subject line:

PRIVACY REQUEST – [TYPE OF REQUEST]

Please include:

  • Your full name;

  • Email address used for your order or account;

  • Order number, if applicable;

  • State of residence; and

  • A clear description of your request.

We may need to verify your identity before completing a request. We will use information supplied for verification only for that purpose.

You may use an authorized agent to submit a request where permitted by law. We may require proof that the agent has authority to act for you and may ask you to verify your identity directly.

We will respond within the period required by applicable law.

Appeals

If we deny your request and your state provides an appeal right, you may appeal by emailing support@tryrovix.co with the subject line:

PRIVACY REQUEST APPEAL

Explain the decision you are appealing and include the reference information from your original request.

California Privacy Disclosures

California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

During the preceding 12 months, we may have collected the following categories of personal information:

  • Identifiers, such as name, email address, postal address, IP address, and account identifiers;

  • Customer-record information, such as contact and payment-related information;

  • Commercial information, including products purchased, considered, or added to a cart;

  • Internet or electronic-network activity, including browsing and interaction information;

  • Approximate geolocation information derived from IP address;

  • Audio, electronic, or visual information submitted during customer-support or warranty interactions;

  • Inferences concerning preferences or shopping interests; and

  • Sensitive personal information, such as account credentials or payment information, when necessary to provide the Services.

We collect these categories from customers, Site visitors, devices, service providers, advertising partners, payment providers, and fulfillment partners.

We use and disclose these categories for the business and commercial purposes explained in this Privacy Policy.

We do not use sensitive personal information to infer characteristics about consumers. We do not knowingly sell or share the personal information of consumers under 16 years of age.

California residents may request information about our collection, use, disclosure, sale, or sharing of personal information and may exercise the applicable rights described in the “US State Privacy Rights” section.

Global Privacy Control and Opt-Out Signals

Where required by law and technically supported, we recognize browser-based opt-out preference signals, such as the Global Privacy Control, as a request to opt out of the sale or sharing of personal information for the browser or device sending the signal.

Because these signals are browser- and device-specific, you may need to enable the signal separately on each browser and device you use.

Marketing Communications

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in the message.

Even if you unsubscribe from marketing, we may continue sending non-promotional communications related to your orders, returns, refunds, warranty claims, account security, or customer-support requests.

Unsubscribing from marketing emails does not automatically disable advertising cookies. Advertising preferences must be managed separately through the Site’s privacy-preferences tool or your browser.

Data Retention

We retain personal information for as long as reasonably necessary to:

  • Provide the Services;

  • Complete transactions;

  • Maintain business and financial records;

  • Administer warranties, returns, refunds, and disputes;

  • Prevent fraud and abuse;

  • Comply with legal, tax, accounting, and regulatory obligations; and

  • Establish, exercise, or defend legal claims.

Retention periods depend on the type of information, why it was collected, our legal obligations, and whether continued retention is reasonably necessary.

When information is no longer required, we may delete, anonymize, or securely dispose of it.

Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information.

However, no website, online service, electronic transmission, or storage method is completely secure. We cannot guarantee absolute security.

You are responsible for keeping any account credentials confidential and should contact us promptly if you believe your information or account has been compromised.

Children’s Privacy

The Services are intended for adults and are not directed to children under 13 years of age.

We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact support@tryrovix.co so we can review and delete it where required.

Third-Party Websites and Services

The Site may contain links to websites, applications, payment services, social-media platforms, or other services operated by third parties.

We are not responsible for the privacy, security, or content practices of third parties. We recommend reviewing their privacy policies before providing personal information.

Processing in the United States

Rovix is operated from the United States. Personal information may be processed, stored, or accessed in the United States and other locations where our service providers operate.

Privacy and data-protection laws in these locations may differ from those in your place of residence.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, Services, or legal obligations.

When we update the policy, we will revise the “Last updated” date. If required by law, we will provide additional notice of material changes.

We encourage you to review this Privacy Policy periodically.

Contact Us

For questions, complaints, or requests relating to this Privacy Policy or our privacy practices, contact:

MASAFR LLC – Rovix Privacy Team
447 Broadway, 2nd Floor, Suite #3485
New York, NY 10013
United States
Email: support@tryrovix.co
Website: tryrovix.co